Website Sales are Directly
Proportional to the Traffic on Your Site!
1. Get listed with
the major search engines. Don't fall into the traps that unscrupulous
marketers set for you. If they offer to submit you to 200 search engines
for a any fee, large or small, it may hurt you more than it helps. Many
times the methods they employ run the risk of actually getting you
banned from a given search engine rather than helping you. Besides the
top 5 search engines account for more than 90% of all search traffic.
traditional and internet-based news releases. Weblogs, better
known as BLOGS are quickly becoming one of the best ways to increase
targeted traffic to your site.
3. Engage in
strategic mutual link development. This is quite important - This takes
time but is worth the effort. You must ensure your incoming links
are from sites that are "on topic" with your site. A bunch of links from
sites with no thing in common to your will not help so stay away from
generic link farms.
4. Participate in
online conversations. Don't advertise - provide useful information and others will
want to come and check your site out. Let your "signature" do the
advertising. Don't become a pest.
5. Include your URL
on EVERYTHING: telephone answering machine, literature, business cards
and stationary, traditional advertisements, etc. Have some T-shirts
printed with your homepage on the front and URL on the back - they are
great conversation starters.
6. Develop a
newsletter. (Preferably e-mail based) This brings traffic ... and sales.
Got a new product? Let your list know about it - at little or no cost.
7. Write articles
for journals and periodicals that relate to what you do. Include a
byline with your URL, of course.
8. Make sure you are
using a "signature" with your e-mail and include your website URL.