or home-based business, corporation, and non-profit organization should
consider a website. I've listed just a few reasons why a website can be
such a powerful tool.
Utilizing the Internet for your business or organization is very inexpensive. You can
start off with just using electronic mail (e-mail) as a way to
communicate with existing customers and new ones.
Communicate anywhere in the world with customers and employees and pay
NO long distance telephone charges. And while you're at it, you can
"attach" other documents to your e-mail. For example, you can send an
updated proposal to your representative across the country - quickly and
at no cost.
Provide personalized support for your customers with answers to common
questions; assistance on specific products or services, provide a
variety of ways in which you can be contacted. Do all this without
answering a phone or hiring additional staff.
Be Open For
Business 24 / 7/ 365
With e-mail, people can contact you anytime it is convenient for them.
You can respond anytime that's convenient for you. Of course, we suggest
"timely-response" just as if someone called you. When you have a
website, potential customers can find out about your products and
services 24 hours a day. Isn't this much better than getting a call at
5:00 AM from a customer in a time zone that's 3 hours ahead of yours?
Have Global Reach
The Internet is being used on a regular basis by millions worldwide with
more "connecting" every day. Many of the new users come from countries
around the world. They want to buy the "latest and greatest" products.
They have money. With the Internet they can become your customer! How
much do you think it would cost you to advertise in the Times of London,
the Tokyo Daily, and Moscow Today? Compare that to the cost of a
website. The information you provide on your website is instantly
available to every one of these users.
that speak a foreign language
Why restrict your market to the "English-speaking" world? If your
product or service warrants it, translate your website into a number of
languages and offer a choice to users when they come to your home page
to further increase your exposure.
Today your long-distance phone bill can run into the hundreds of
dollars. Using the e-mail to talk to your customers, suppliers,
partners, etc., can save you a large portion of this expense.
Try new ideas
Since the Internet is a "brand-new" medium, no one really knows all of
the ways you can make money from the Internet. We do know there are a
whole lot of great ideas already. When you use the Internet, you can try
new ideas usually for little invested on your part. It doesn't work, OK,
you learned. Modify it your idea. Improve it. At the very least you'll
know more than your competitors. Who could imagine that authors would
put their books on the Internet? Well, that's what people are trying
with the hope that customer's will like what they read enough so that
they'll buy the paper version.
Update or Change
your products and services easily and at low cost
If you have produced "paper" catalogs, brochures, sales flyers,
you know how difficult and expensive it is to change them. You want to
add a new item. Oh no! The phone company changed your area code. No, no!
What a pain with paper. With your Internet site, changing anything is a
simple and inexpensive process.
Say you just received a new product and you want to advertise a
"special." Reaching your customers via the phone, sending a letter, or
FAX would be time-consuming and expensive. With the Internet you can
send out e-mail to 500 of your best customers with the click of your
mouse. You can put a "SPECIAL" notice on your website advertising the